I have been looking forward to Hampton Creek's new Just Cookie Dough ever since I heard about it way back in 2014. Vegans already have the delectable Eat Pastry line of vegan cookie dough (which is freaking fantastic!), but I can't complain about having MORE options when it comes to vegan desserts! I finally spotted the Just Cookie Dough at Whole Foods in their refrigerated section, though there were only a few packages left (that's a good thing, though!)! I quickly grabbed a Chocolate Chip tub and couldn't wait to get home to enjoy some raw cookie dough (ah, another perk of eating vegan!).
Reminder to self: don't eat the whole tub if you plan on baking cookies!
The label states that the cookie dough is non-GMO, cholesterol-free, egg-free, dairy-free, kosher and has no artificial colors or flavors. There is no mention of the product being vegan, but this is pretty standard for Hampton Creek, the company that makes this product along with the rad Just Mayo. They believe the "vegan" label scares off mainstream consumers and therefore they try to avoid using the term. Hey, if this marketing trick works to get more vegan products into American homes then I'm all for it! And despite missing a "vegan" label, this product is indeed vegan. When I posted the a photo of the dough on Instagram, there were some people that were unsure whether it was vegan, questioning everything from the logo to the palm oil/sugar sources and possible hidden milk ingredients in this product. Rest assured, it's vegan!
Why yes, I did continue eating the dough as I was spooning it onto
the baking sheet! It was just too good not to!
Perfect little Just Cookie Dough balls.
Ready for baking!
A peek at the gorgeous, chocolate chip laden mid-section of a fresh
These are straight out of the oven and a little puffy, but after a few
minutes they deflated a bit and developed into the perfect crispy
but still soft in the middle cookies!
Just look at that perfect, crinkle-y cookie filled with chocolate chips!
Mmmmmm...these are all for me!
Stacks of cookies that won't last long in this household!
For more info, visit Hampton Creek's website!